Saloum started out as a runner/3rd Assistant Director for several years before becoming a director of pop promos. He made his first short film in 1999 called Day Before the Jam which won the best short film at the Portobello Film Festival. He went on to direct a short called Cups of Coffee and Angel Cake which was screened on BBC2 as part of the Reel to Reel Season. Currently he is working on two feature film scripts.